Business Insurance provides a storytelling template and your brand provides the content. Risk Perspectives creates the framework to help you present your brand’s work in the best manner. Risk Perspectives can have a single sponsor that is Q&A driven or be sponsored by a round table, which includes multiple sponsorships and is panel driven. The options below let you showcase your company as a thought leader by customizing these templates to best tell your story.
Own the browsing experience with a share of voice sponsorship on the Homepage and within the Risk Management Channel, Workers Comp Channel and International Channel. Your brand’s ads serve across all channel ad units, giving your brand a high-impact presence on our most heavily visited pages.
With a variety of ad sizes offered, run of site allows you to serve your brand’s ads across desktop, tablet and mobile ad units on Businessinsurance.com. Ads are sold at a CPM and guaranteed to serve a set number of impressions. This is an ideal tactic for increasing brand awareness and reaching a broad audience. Ads can serve next to breaking news articles, in-depth coverage, infographics, opinion pieces, and executive profiles. Run of site ads can be geotargeted, daypart targeted, and audience targeted.
All advertising should be provided in PDF format and accompanied by a contract proof SWOP certified for color matching.
Required format for advertisement material is Press Ready Adobe Acrobat PDF or PDFX/1a file format with all fonts and images embedded.
Embedded images must be a minimum of 300 dpi (dots per inch). Color images must be CMYK.
Files containing RGB or LAB images or Open Prepress Interface (OPI) comments will not be accepted.
Advertisements supplied to Business Insurance without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.
COLOR INSTRUCTIONS
PMS Inks or Pre-Mixed Inks PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Ask your rep for rates.
Reverse Ads Reverse black and white advertisements are accepted at no additional charge.
These can be distributed full or partial run in Business Insurance’s print edition. Advertising insert rates are based on the 4-color unit rate for equivalent ROP advertising units. Frequency discounts apply.