International Email Newsletters
Global Focus (M-F)
International – UK (T & Th)
PEAK TIMING
April, May, June, September, October and November
STANDARD TIMING
January, February, March, July, August and December
Opportunities
Email Newsletters
Daily Briefing (M-F): Our largest opt-in audience. Delivered every weekday afternoon, this is a daily summary of the most important insurance news.
Global Focus (M-F): A daily summary of important news from around the globe, including translated summaries of foreign language news articles.
Employee Benefits (M-F): A daily newsletter that shares the latest developments surrounding employee benefits for risk and benefits managers, HR executives, benefits brokers and corporate decision makers.
Comings & Goings (Mon): A weekly update on personnel movements among the industry’s top talent and companies. It’s where the industry keeps track of the career moves of their leaders and up-and-coming leaders.
Risk Management (Tues): A weekly email aggregating the week’s top stories of interest to risk managers.
Workers Comp (Weds): Published weekly, delivering must know information in the field of workers compensation.
Market Pulse (Thurs): A snapshot of the trends and attitudes of the commercial insurance industry in the past week, with a finger on the pulse of industry movers and shakers.
Current Issue (1x/month): Highlights of each month’s issue of Business Insurance magazine including special reports, cover stories, features and insights.
AD SIZES
Desktop, Mobile & Tablet Size: 728 x 90
*Text ads only available on Daily Briefing and Risk Management newsletters.
PEAK TIMING
April, May, June, September, October and November
STANDARD TIMING
January, February, March, July, August and December
Sponsored Video Series
Business Insurance’s video reports offer compelling features, interviews and stories of interest to viewers. Special program; commitment required. 30-day lead time applies.
Editorial Video Sponsorship
Advertisers can sponsor Business Insurance video reports with a 15 second un-skippable pre-roll advertisement that plays before the video. Video sponsorships run on the Risk Management channel section front, one of our most frequently visited page.
Lead Generation
Business Insurance lead generation and lead nurturing programs offer cost-effective marketing options to identify quality sales leads. Customize a program to help grow a database with top-of-the-funnel lead generation, or implement end-to-end sales funnel marketing tactics that convert qualified raw leads into ready-to-purchase buyers.
A custom landing page and registration funnel are created specifically for each campaign. A sponsor can create custom questions within the registration form to further qualify registrants. Lead gen assets are promoted within targeted emails and placement on other relevant online channels, newsletters, and related digital assets.
WHEN CUSTOMER ASSETS APPEAR IN BI CHANNELS
• Assets are promoted to relevant targets across multiple platforms
• Prospects engage with relevant content
• A prospect clicks on sponsor messages
• BI presents a customized landing page for content with custom registration fields
• An engagement rating* is calculated for that lead
• BI delivers the leads and engagement rating to the customer
* The BI engagement rating is based on an exclusive measure of interaction with Business Insurance content such as articles, webinars, white papers and events. The engagement rating helps prioritize highly engaged prospects.
Sponsor assets suggested are white papers and webinars. Promotional marketing includes targeted custom emails and placements on businessinsurance.com and respective newsletters.
White Papers
CLIENT-SUPPLIED WHITE PAPER
Business Insurance uses clients’ collateral (white paper, case study or similar) to produce and market a custom program to target our audience. In addition to receiving all leads for readers who download the content, sponsors receive branded placement on one of the Business Insurance channels and respective weekly newsletters. Promotions also include targeted emails.
CUSTOM WHITE PAPER
Business Insurance Custom Media Group develops a white paper under a sponsor’s name. Sponsor receives prominent brand recognition throughout. Content is wholly owned by client and can be used for other internal programs as well. Promotions via Business Insurance include targeted email marketing as well as channel and newsletter sponsorships.
*INCLUDES LEAD GENERATION PROGRAM
Risk Perspectives
Business Insurance provides a storytelling template and your brand provides the content. Risk Perspectives creates the framework to help you present your brand’s work in the best manner. Risk Perspectives can have a single sponsor that is Q&A driven or be sponsored by a round table, which includes multiple sponsorships and is panel driven. The options below let you showcase your company as a thought leader by customizing these templates to best tell your story.
Channel Sponsorship
Own the browsing experience with a share of voice sponsorship on the Homepage and within the Risk Management Channel, Workers Comp Channel and International Channel. Your brand’s ads serve across all channel ad units, giving your brand a high-impact presence on our most heavily visited pages.
Run of Site
With a variety of ad sizes offered, run of site allows you to serve your brand’s ads across desktop, tablet and mobile ad units on Businessinsurance.com. Ads are sold at a CPM and guaranteed to serve a set number of impressions. This is an ideal tactic for increasing brand awareness and reaching a broad audience. Ads can serve next to breaking news articles, in-depth coverage, infographics, opinion pieces, and executive profiles. Run of site ads can be geotargeted, daypart targeted, and audience targeted.
See the Production Specifications Here
Print Inserts
Pre-printed advertiser-supplied inserts
These can be distributed full or partial run in Business Insurance’s print edition. Advertising insert rates are based on the 4-color unit rate for equivalent ROP advertising units. Frequency discounts apply.
