Business Insurance lead generation and lead nurturing programs offer cost-effective marketing options to identify quality sales leads. Customize a program to help grow a database with top-of-the-funnel lead generation, or implement end-to-end sales funnel marketing tactics that convert qualified raw leads into ready-to-purchase buyers.
A custom landing page and registration funnel are created specifically for each campaign. A sponsor can create custom questions within the registration form to further qualify registrants. Lead gen assets are promoted within targeted emails and placement on other relevant online channels, newsletters, and related digital assets.
WHEN CUSTOMER ASSETS APPEAR IN BI CHANNELS
• Assets are promoted to relevant targets across multiple platforms
• Prospects engage with relevant content
• A prospect clicks on sponsor messages
• BI presents a customized landing page for content with custom registration fields
• An engagement rating* is calculated for that lead
• BI delivers the leads and engagement rating to the customer
* The BI engagement rating is based on an exclusive measure of interaction with Business Insurance content such as articles, webinars, white papers and events. The engagement rating helps prioritize highly engaged prospects.
Sponsor assets suggested are white papers and webinars. Promotional marketing includes targeted custom emails and placements on businessinsurance.com and respective newsletters.
