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Print Advertising Specifications

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All advertising should be provided in PDF format and accompanied by a contract proof SWOP certified for color matching.

Required format for advertisement material is Press Ready Adobe Acrobat PDF or PDFX/1a file format with all fonts and images embedded.

Embedded images must be a minimum of 300 dpi (dots per inch). Color images must be CMYK.

Files containing RGB or LAB images or Open Prepress Interface (OPI) comments will not be accepted.

Advertisements supplied to Business Insurance without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.


PMS Inks or Pre-Mixed Inks
PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Ask your rep for rates.

Reverse Ads
Reverse black and white advertisements are accepted at no additional charge.


Minimum size: 5” x 3.5”

Maximum size: 9.5” x 12.5”

Member, Beacon International Group, Ltd.