Media Opportunities 2025

Business Insurance is the authoritative source of news, data and insight on risk management and employee benefits for executives in all industries. As the only major media brand focusing on the buyers of risk management, insurance and benefit programs, BI delivers in-depth coverage of issues and trends that drive the commercial insurance industry. BI’s buyer focus has made it required reading for risk and benefit professionals – and those who serve them – for more than 50 years.

Delivered in a multi-media mix, including a monthly print magazine, and daily online and mobile news, Business Insurance helps readers do their jobs better.

Who Business Insurance Serves

BI AUDIENCE COMPOSITION

BI AUDIENCE COMPOSITION

Brokers

Risk Management Professionals

Insurers

C-level Executives

Corporate Risk Decision Makers

Influencers

PRINT, DIGITAL & LIVE EVENTS

BI_0819

monthly circulation

Total Qualified Print Circulation

BI-Screens

businessinsurance.com

Monthly Online Unique Visitors

bimediakit--12

events

Webinar & Event Participants

8.1K Followers

56.5K Followers

414K Followers

Business Insurance expertly covers breaking news while delivering insight, commentary and in-depth analysis on topics and industry trends most important to risk managers, c-suite decision-makers and buyers of commercial insurance. As today’s world becomes increasingly complex, it is more important than ever for companies to make well-informed decisions about managing risk and buying insurance. Business Insurance is the most preferred media brand to help today’s companies navigate tomorrow’s risks.

BI Audience’s Responsibilities Print subscribers and digital users of Business Insurance are involved in recommending, specifying, approving or purchasing risk management and insurance products and services.

BI Audience purchasing power

Property/Casualty insurance and reinsurance 64%

Workers Compensation 65%

Claims administration for property/casualty 63%

Brokerage Services 57%

Employment Practices Liability 59%

Involved in one or more the above 97%

BI Audience purchasing power

Property/Casualty insurance and reinsurance

Workers Compensation

Claims administration for property/casualty

Brokerage services

Employment practices liability

Involved in one or more of the above

HISTORY

When Beacon International Group, Inc. acquired Business Insurance Holdings in 2019, its plans to expand the reach and depth of the media company across national and international borders began to take shape. Beacon is a family of companies that has been in insurance publishing since 1889. Business Insurance was founded in 1967 by Crain Communications, Inc. and has since led the field.

Business Insurance editorial staff, correspondents, sales and administrative staff members are situated in major US and international cities.

AWARDS

Business Insurance has won numerous awards for editorial excellence since its founding in 1967

2020

Gold National Azbee Award

Awarded to Assistant Editor Louise Esola and BI Reporter Angela Childers for series of articles on the opioid crisis and its societal and business implications
2020

Regional Silver Azbee

For articles and research on the issue of diversity and inclusion in the insurance industry
2017

Stephen Barr Award

The American Society of Business Publication Editors’ most prestigious award
2017

SBPE’s 2017 Gold National “Azbee” Award

Investigative/Impact reporting presented to Assistant Editor Louise Esola for her investigative feature package, “Who Pays to Heal Mental Injuries of First Responders.”
2015

National Silver Azbee

News section, for coverage of emerging risks and specialty lines
2014

National Silver Azbee

Onsite reporting, for BI’s RIMS Show Daily
2013

Folio’s Eddie & Ozzie Awards Winner

Best app, for BI’s tablet edition
2012

Silver in Folio’s Eddie & Ozzie Awards

Best online tool, for solution arcs

OPPORTUNITIES

Explore the world of Business Insurance – and realize the full potential of our power in connecting you to your audience

SELECT YOUR MEDIUM

Download the Business Insurance Media Kit (PDF)

CONTACT OUR TEAM Contact us to create your ideal promotional plan

SUSAN STILWILL

HEAD OF SALES, EVENTS & REPRINT SALES MANAGER 312-636-7222 Email Susan Stilwill

HEAD OF SALES, EVENTS & REPRINT SALES MANAGER
312-636-7222
Email Susan Stilwill

Christine Girandola

MAJOR ACCOUNTS DIRECTOR 609-475-5332 Email Christine Girandola

MAJOR ACCOUNTS DIRECTOR
609-475-5332
Email Christine Girandola

ANTHONY GALLO

ACCOUNT DIRECTOR 917-494-9964 Email Anthony Gallo

ACCOUNT DIRECTOR
917-494-9964
Email Anthony Gallo

ANDY TOH

DIRECTOR OF RESEARCH, PLANNING AND INSIGHTS 508-243-2690 Email Andy Toh

DIRECTOR OF RESEARCH, PLANNING AND INSIGHTS
508-243-2690
Email Andy Toh

Member, Beacon International Group, Ltd.