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Media Opportunities 2021

Media Opportunities 2021

Business Insurance is the authoritative source of news, data and insight on risk management and employee benefits for executives in all industries. As the only major media brand focusing on the buyers of risk management, insurance and benefit programs, BI delivers in-depth coverage of issues and trends that drive the commercial insurance industry. BI’s buyer focus has made it required reading for risk and benefit professionals – and those who serve them – for more than 50 years.

Delivered in a multi-media mix, including a monthly print magazine, and daily online and mobile news, Business Insurance helps readers do their jobs better.

Who Business Insurance Serves

BI AUDIENCE COMPOSITION

BI AUDIENCE COMPOSITION

Brokers
Risk Management Professionals
Insurers
C-level Executives
Corporate Risk Decision Makers
Influencers

PRINT, DIGITAL & LIVE EVENTS

Total Qualified Print Circulation
Avg monthly online Unique Visitors
Webinar & Live Participants
7.3K Followers
55.8K Followers
371K Followers

Business Insurance expertly covers breaking news while delivering insight, commentary and in-depth analysis on topics and industry trends most important to risk managers, c-suite decision-makers and buyers of commercial insurance. As today’s world becomes increasingly complex, it is more important than ever for companies to make well-informed decisions about managing risk and buying insurance. Business Insurance is the most preferred media brand to help today’s companies navigate tomorrow’s risks.

BI Audience’s Responsibilities Print subscribers and digital users of Business Insurance are involved in recommending, specifying, approving or purchasing risk management and insurance products and services.

BI Audience purchasing power

Property/Casualty insurance and reinsurance 64%

Workers Compensation 68%

Claims administration for property/casualty 63%

Brokerage Services 57%

Employment Practices Liability 51%

Involved in one or more the above 97%

Property/Casualty insurance and reinsurance
Workers Compensation
Claims administration for property/casualty
Brokerage services
Employment practices liability
Involved in one or more of the above

HISTORY

In 2019, Beacon Intercontinental Group, Inc. acquired Business Insurance Holdings with plans to expand the reach and depth of the media company across national and International borders. Beacon is part of a family of companies that has been in insurance publishing since 1889. Business Insurance was founded in 1967 by Crain Communications, Inc. and celebrated its 50th anniversary in 2017.

Business Insurance editorial staff, correspondents, sales and administrative staff members are situated in major US and international cities.

AWARDS

Business Insurance has won numerous awards for editorial excellence since its founding in 1967

  • 2020

    Gold National Azbee Award

    Awarded to Assistant Editor Louise Esola and BI Reporter Angela Childers for series of articles on the opioid crisis and its societal and business implications

  • 2020

    Regional Silver Azbee

    For articles and research on the issue of diversity and inclusion in the insurance industry

  • 2017

    Stephen Barr Award

    The American Society of Business Publication Editors’ most prestigious award

  • 2017

    SBPE’s 2017 Gold National “Azbee” Award

    Investigative/Impact reporting presented to Assistant Editor Louise Esola for her investigative feature package, “Who Pays to Heal Mental Injuries of First Responders.”

  • 2015

    National Silver Azbee

    News section, for coverage of emerging risks and specialty lines

  • 2014

    National Silver Azbee

    Onsite reporting, for BI’s RIMS Show Daily

  • 2013

    Folio’s Eddie & Ozzie Awards Winner

    Best app, for BI’s tablet edition

  • 2012

    Silver in Folio’s Eddie & Ozzie Awards

    Best online tool, for solution arcs

OPPORTUNITIES

Explore the world of Business Insurance – and realize the full potential of our power in connecting you to your audience

SELECT YOUR MEDIUM

CONTACT OUR TEAM Contact us to create your ideal promotional plan

KEITH KENNER

RON KOLGRAF

MAJOR ACCOUNTS DIRECTOR, EASTERN US & INTERNATIONAL
508-243-2690
Email Ron Kolgraf

SUSAN STILWILL

HEAD OF SALES, EVENTS & REPRINT SALES MANAGER
312-636-7222
Email Susan Stilwill

ANDY TOH

DIRECTOR OF RESEARCH, PLANNING AND INSIGHTS
508-243-2690
Email Andy Toh

Member, Beacon International Group, Ltd.