Media Opportunities 2021
Business Insurance is the authoritative source of news, data and insight on risk management and employee benefits for executives in all industries. As the only major media brand focusing on the buyers of risk management, insurance and benefit programs, BI delivers in-depth coverage of issues and trends that drive the commercial insurance industry. BI’s buyer focus has made it required reading for risk and benefit professionals – and those who serve them – for more than 50 years.
Delivered in a multi-media mix, including a monthly print magazine, and daily online and mobile news, Business Insurance helps readers do their jobs better.
Who Business Insurance Serves
BI AUDIENCE COMPOSITION
PRINT, DIGITAL & LIVE EVENTS
Business Insurance expertly covers breaking news while delivering insight, commentary and in-depth analysis on topics and industry trends most important to risk managers, c-suite decision-makers and buyers of commercial insurance. As today’s world becomes increasingly complex, it is more important than ever for companies to make well-informed decisions about managing risk and buying insurance. Business Insurance is the most preferred media brand to help today’s companies navigate tomorrow’s risks.
BI Audience’s Responsibilities Print subscribers and digital users of Business Insurance are involved in recommending, specifying, approving or purchasing risk management and insurance products and services.
BI Audience purchasing power
Property/Casualty insurance and reinsurance
Claims administration for property/casualty
Employment practices liability
Involved in one or more of the above