Tell your Brand Story with BI
Every brand has a story to tell. All that is needed is the proper platform.
That’s where sponsored, custom content marketing plays a key role. It provides the ideal opportunity to turn individuals and companies into thought leaders. Our multi-channel campaigns are developed to help companies meet their business goals by utilizing storytelling techniques, written by subject matter experts to create an emotional connection with customers and prospects. All elements of custom programs are designed to be measurable to demonstrate results on stated objectives.
Risk Perspectives
Business Insurance provides a storytelling template and your brand provides the content. Risk Perspectives creates the framework to help you present your brand’s work in the best manner. Risk Perspectives can have a single sponsor that is Q&A driven or be sponsored by a round table, which includes multiple sponsorships and is panel driven. The options below let you showcase your company as a thought leader by customizing these templates to best tell your story.
White Papers
CLIENT-SUPPLIED WHITE PAPER
Business Insurance uses clients’ collateral (white paper, case study or similar) to produce and market a custom program to target our audience. In addition to receiving all leads for readers who download the content, sponsors receive branded placement on one of the Business Insurance channels and respective weekly newsletters. Promotions also include targeted emails.
CUSTOM WHITE PAPER
Business Insurance Custom Media Group develops a white paper under a sponsor’s name. Sponsor receives prominent brand recognition throughout. Content is wholly owned by client and can be used for other internal programs as well. Promotions via Business Insurance include targeted email marketing as well as channel and newsletter sponsorships.
*INCLUDES LEAD GENERATION PROGRAM
Lead Generation
Business Insurance lead generation and lead nurturing programs offer cost-effective marketing options to identify quality sales leads. Customize a program to help grow a database with top-of-the-funnel lead generation, or implement end-to-end sales funnel marketing tactics that convert qualified raw leads into ready-to-purchase buyers.
A custom landing page and registration funnel are created specifically for each campaign. A sponsor can create custom questions within the registration form to further qualify registrants. Lead gen assets are promoted within targeted emails and placement on other relevant online channels, newsletters, and related digital assets.
WHEN CUSTOMER ASSETS APPEAR IN BI CHANNELS
• Assets are promoted to relevant targets across multiple platforms
• Prospects engage with relevant content
• A prospect clicks on sponsor messages
• BI presents a customized landing page for content with custom registration fields
• An engagement rating* is calculated for that lead
• BI delivers the leads and engagement rating to the customer
* The BI engagement rating is based on an exclusive measure of interaction with Business Insurance content such as articles, webinars, white papers and events. The engagement rating helps prioritize highly engaged prospects.
Sponsor assets suggested are white papers and webinars. Promotional marketing includes targeted custom emails and placements on businessinsurance.com and respective newsletters.
Major Program Solutions
Thought leaders use this program to create in-depth, robust, multi-platform custom campaigns. Business Insurance assigns a dedicated project manager to help your company with the content planning and creation, audience development, design and distribution. Campaigns can range from $75k – $150k.
BUSINESS INSURANCE CUSTOM MEDIA SOLUTIONS CAPABILITIES ARE CROSS-PLATFORM INCLUDING:
• Print, including publications and collateral
• Website
• E-newsletters
• Custom research
• Events
• Video
