The Print Magazine

Since its first issue in 1967, Business Insurance has been the publication of record for the commercial insurance industry and trusted provider of news and insights on risk management, employee benefits and insurance. Even has BI has evolved to include digital and event channels, its print magazine remains a constant resource for many longtime readers, particularly senior executive decision makers.

Each Issue Delivers

News Analysis – key coverage of risk management, property/casualty and workers comp trends

Comings & Goings of industry executives

New Products & Services

Insurance Law Roundup

M&A News

Workers Comp News & Analysis

Up Close – profiles of recently promoted/hired executives

View From the Top – interviews with industry decision makers

Cyber & Technology News

Perspectives – expert opinions and insights on trending topics

Off Beat – a lighthearted look at unusual industry news

OUR READERSHIP

OPPORTUNITIES

PRINT SIZES & SPECS

EDITORIAL CALENDAR

Our Readership

BUSINESS INSURANCE READERSHIP

Hover over the chart to view the professionals that comprise our audience

BUSINESS INSURANCE READERSHIP

Risk Managers

C Level

Business Decision Makers

Brokers

Reinsurance Carriers

Consultants and Others

Editorial Calendar

Award-winning content

Business Insurance has won numerous awards for editorial excellence since its founding in 1967

2020

Gold National Azbee Award

Awarded to Assistant Editor Louise Esola and BI Reporter Angela Childers for series of articles on the opioid crisis and its societal and business implications
2020

Regional Silver Azbee

For articles and research on the issue of diversity and inclusion in the insurance industry
2017

Stephen Barr Award

The American Society of Business Publication Editors’ most prestigious award
2017

SBPE’s 2017 Gold National “Azbee” Award

Investigative/Impact reporting presented to Assistant Editor Louise Esola for her investigative feature package, “Who Pays to Heal Mental Injuries of First Responders.”
2015

National Silver Azbee

News section, for coverage of emerging risks and specialty lines
2014

National Silver Azbee

Onsite reporting, for BI’s RIMS Show Daily
2013

Folio’s Eddie & Ozzie Awards Winner

Best app, for BI’s tablet edition
2012

Silver in Folio’s Eddie & Ozzie Awards

Best online tool, for solution arcs

Print Advertising Opportunities

Print Advertising Specifications

ADVERTISING SUBMISSION INSTRUCTIONS

All advertising should be provided in PDF format and accompanied by a contract proof SWOP certified for color matching.

Required format for advertisement material is Press Ready Adobe Acrobat PDF or PDFX/1a file format with all fonts and images embedded.

Embedded images must be a minimum of 300 dpi (dots per inch). Color images must be CMYK.

Files containing RGB or LAB images or Open Prepress Interface (OPI) comments will not be accepted.

Advertisements supplied to Business Insurance without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

COLOR INSTRUCTIONS

PMS Inks or Pre-Mixed Inks
PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Ask your rep for rates.

Reverse Ads
Reverse black and white advertisements are accepted at no additional charge.