The Print Magazine
Since its first issue in 1967, Business Insurance has been the publication of record for the commercial insurance industry and trusted provider of news and insights on risk management, employee benefits and insurance. Even has BI has evolved to include digital and event channels, its print magazine remains a constant resource for many longtime readers, particularly senior executive decision makers.
Each Issue Delivers
News Analysis – key coverage of risk management, property/casualty and workers comp trends
Comings & Goings of industry executives
New Products & Services
Insurance Law Roundup
M&A News
Workers Comp News & Analysis
Up Close – profiles of recently promoted/hired executives
View From the Top – interviews with industry decision makers
Cyber & Technology News
Perspectives – expert opinions and insights on trending topics
Off Beat – a lighthearted look at unusual industry news
Our Readership
BUSINESS INSURANCE READERSHIP
Hover over the chart to view the professionals that comprise our audience
Editorial Calendar
Award-winning content
Business Insurance has won numerous awards for editorial excellence since its founding in 1967
Print Advertising Opportunities
Four-Color Display Ads
PREMIUM POSITIONING
COVER 1 Opportunities available upon request
COVER 2 +15%
COVER 3 no premium
COVER 4 +20%
1ST RHP +10%
FF RHP +5% (1st 30% of pub)
Opp TOC +10%
Opp EDIT +10%
Regional Four-Color Display Advertising
Targeted, local reach
Regional advertisements are accepted as a full tabloid page only.
Regional advertisements will not contribute to frequency for determining full-run or demographic rates; however, advertisements scheduled to appear in full-run or demographic editions will contribute to frequency for determining regional rates.
Print Infographic Poster
Four-page infographic data poster pullout
This option gives companies an ownership position with Business Insurance along side data or research content produced by the BI research and editorial team. These posters will provide businesses with 12 months of high-profile placement on the office walls of target audiences and in alignment with critical editorial content.
The poster insert (70 lb. paper stock) is bound into the center of the print edition of Business Insurance. Additionally, companies can sponsor a customized infographic poster based on content-marketing needs.
Advertiser receives logo placement on the cover and inside data spread, as well as full-page ad on back of poster.
EDITORIAL INFOGRAPHIC POSTER
Examples include: Risk Management Tech, Data & Analytics, Property, Cyber, Diversity
CUSTOM INFOGRAPHIC POSTER
Subject must be agreed upon six weeks prior to publication date
Sponsored Copies & Unique Units
BELLY BAND (PARTIAL COVER WRAP) TRADE SHOW DISTRIBUTION
POLY BAG
COVER 1 (C1) STICKERS (Show Daily or Tradeshow Copies Only)
COVER 1 (C1) FULL FALSE COVER (Franchise Covers only) Requires select issue approval from publisher
Print Advertising Specifications
ADVERTISING SUBMISSION INSTRUCTIONS
All advertising should be provided in PDF format and accompanied by a contract proof SWOP certified for color matching.
Required format for advertisement material is Press Ready Adobe Acrobat PDF or PDFX/1a file format with all fonts and images embedded.
Embedded images must be a minimum of 300 dpi (dots per inch). Color images must be CMYK.
Files containing RGB or LAB images or Open Prepress Interface (OPI) comments will not be accepted.
Advertisements supplied to Business Insurance without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.
COLOR INSTRUCTIONS
PMS Inks or Pre-Mixed Inks
PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Ask your rep for rates.
Reverse Ads
Reverse black and white advertisements are accepted at no additional charge.
PRINT INSERT SIZE
Minimum size:5” x 3.5”
Maximum size:9.5” x 12.5”
