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The Business Insurance Website

BusinessInsurance.com is a 24/7 insurance news platform delivering daily breaking news, in-depth analysis and commentary. Our team of award-winning journalists provide the information that risk managers, brokers, and other providers of insurance products and services need to do their jobs better.

Optimized for desktop, tablet and mobile, the newly re-designed BI.com welcomes more than 300,000 monthly website visitors, generating more than half-a-million page views a month. For both large and small brands, running advertisements on Businessinsurance.com ensures you will be delivering your message to the right contextual audience.

Some of the brands we work with

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Why advertise with us

320K monthly website visitors

637k+ monthly page views

86k+ newsletter subscribers

Desktop, mobile and tablet optimized
First party audience targeting
Video and rich media ad capabilities
Newly redesigned website
Multi-channel advertising tactics
Right Ad + Right Audience + Right Content

Right Ad + Right Audience + Right Content

Right Ad + Right Audience + Right Content

Right Ad + Right Audience + Right Content

Targeting Opportunities

All advertisements on Businessinsurance.com are contextually targeted, providing the opportunity for your brand to run adjacent to relevant insurance industry content. Here’s what we offer:

Geotargeting

Serve your ads to only the most relevant locations. Country, state, city and DMA targeting are available. 15% upcharge is applied to geotargeted ads.

Daypart Targeting

Choose to serve your ads on specific days or at specific times of the day

Audience Targeting

Increase the effectiveness of your message by targeting your brand’s ad to the right person in the right context by leveraging Business Insurance’s first party audience data. Audiences are based on job function, company size, company sales volume, insurance interests, and past browsing behavior on Businessinsurance.com.

Audience Extension

Stay top-of-mind, increase brand awareness and expand your advertising reach by targeting ads to relevant audiences beyond Businessinsurance.com.

Your ad on BusinessInsurance.com

Your ad on BusinessInsurance .com

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Opportunities on the website

Email Newsletters

Bring your ads directly to your target audience’s inbox with e-newsletters and breaking news alerts. Advertising within Business Insurance’s e-newsletters and news alerts allows you to reach a highly engaged audience of 86k opt-in subscribers. E-newsletters have a fixed publishing schedule (daily and weekly), while breaking news alerts are a high-frequency newsletter that can be sent several times a day based on industry developments.

Opportunities for Newsletters

Video

Using a combination of visuals and narrative, videos allow you to increase brand awareness, engagement and recall by sharing compelling information in a short period of time. Send an mp4 video file or YouTube embed URL to host your video on BusinessInsurance.com, or run a programmatic pre-roll video advertisement that plays before a featured video on BI.com. You can also work with our editorial team to create a custom editorial video. Please contact your BI rep for detailed video specs.

Opportunities for video

Custom Sponsored Content

Business Insurance Sponsored Custom Content allows brands to create in-depth, robust, multi-platform campaigns. Business Insurance assigns a dedicated project manager to help your company with the content planning and creation, audience development, design and distribution. All elements of custom programs are designed to be measurable to demonstrate results on stated objectives.

Types of campaigns include lead generation, white papers (client supplied to BI-supplied), Risk Perspectives, or a completely custom campaign tailored to your goals. Campaigns can include a custom microsite with a lead generation form and can utilize a variety of tactics such as targeted eblasts, banner ads, social posts, text ads and native advertisements to drive traffic to the sponsored content.

Your custom campaign will benefit from the expertise of our team of email marketing and social media professionals, copywriters, graphic designers and digital advertising experts.

CONTACT OUR TEAM Contact us to create your ideal promotional plan

KEITH KENNER

PUBLISHER 312-833-4099 Email Keith Kenner

RON KOLGRAF

MAJOR ACCOUNTS DIRECTOR, EASTERN US & INTERNATIONAL 508-243-2690 Email Ron Kolgraf
MAJOR ACCOUNTS DIRECTOR, EASTERN US & INTERNATIONAL
508-243-2690
Email Ron Kolgraf

SUSAN STILWILL

HEAD OF SALES, EVENTS & REPRINT SALES MANAGER 312-636-7222 Email Susan Stilwill
HEAD OF SALES, EVENTS & REPRINT SALES MANAGER
312-636-7222
Email Susan Stilwill

ANDY TOH

DIRECTOR OF RESEARCH, PLANNING AND INSIGHTS 508-243-2690 Email Andy Toh
DIRECTOR OF RESEARCH, PLANNING AND INSIGHTS
508-243-2690
Email Andy Toh

Member, Beacon International Group, Ltd.