The Business Insurance Website
BusinessInsurance.com is a 24/7 insurance news platform delivering daily breaking news, in-depth analysis and commentary. Our team of award-winning journalists provide the information that risk managers, brokers, and other providers of insurance products and services need to do their jobs better.
Optimized for desktop, tablet and mobile, the newly re-designed BI.com welcomes more than 300,000 monthly website visitors, generating more than half-a-million page views a month. For both large and small brands, running advertisements on Businessinsurance.com ensures you will be delivering your message to the right contextual audience.
Some of the brands we work with
Why advertise with us
286K monthly website visitors
654K+ monthly page views
88K+ newsletter subscribers
Targeting Opportunities
All advertisements on Businessinsurance.com are contextually targeted, providing the opportunity for your brand to run adjacent to relevant insurance industry content. Here’s what we offer:
Opportunities on the website
Run of Site
With a variety of ad sizes offered, run of site allows you to serve your brand’s ads across desktop, tablet and mobile ad units on Businessinsurance.com. Ads are sold at a CPM and guaranteed to serve a set number of impressions. This is an ideal tactic for increasing brand awareness and reaching a broad audience. Ads can serve next to breaking news articles, in-depth coverage, infographics, opinion pieces, and executive profiles. Run of site ads can be geotargeted, daypart targeted, and audience targeted.
See the Production Specifications Here
Channel Sponsorship
Own the browsing experience with a share of voice sponsorship on the Homepage and within the Risk Management Channel, Workers Comp Channel and International Channel. Your brand’s ads serve across all channel ad units, giving your brand a high-impact presence on our most heavily visited pages.
First Impression Takeover
This is a high-impact take-over of all available website ad units for each unique users’ first page view for 24-48 hours (capped at 1 impression per user.) This tactic is ideal for highlighting important messaging or promotional timing. For additional impact, we offer a 640×480 interstitial ad that serves on top of the page content for 10 seconds. This ad size achieves our highest CTRs.
Interstitial Ad Unit: 640×480
Native Ad Unit
Text-based native ads seamlessly run in-line with editorial content on the Business Insurance homepage, providing an uninterrupted flow for site visitors.
Rich Media
High-impact rich media ads ensure your message stands out and can drive incremental interest and engagement for your brand.
Programmatic Direct Deals
Programmatic Direct Deals is a quick and efficient way for advertisers to programmatically purchase high-quality ad inventory on Businessinsurance.com. These fixed price, one-to-one deals offer guaranteed impressions for your brand’s ads.
Major Program Solutions
Thought leaders use this program to create in-depth, robust, multi-platform custom campaigns. Business Insurance assigns a dedicated project manager to help your company with the content planning and creation, audience development, design and distribution. Campaigns can range from $75k – $150k.
BUSINESS INSURANCE CUSTOM MEDIA SOLUTIONS CAPABILITIES ARE CROSS-PLATFORM INCLUDING:
• Print, including publications and collateral
• Website
• E-newsletters
• Custom research
• Events
• Video
Email Newsletters
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- BI E Newsletter
Bring your ads directly to your target audience’s inbox with e-newsletters and breaking news alerts. Advertising within Business Insurance’s e-newsletters and news alerts allows you to reach a highly engaged audience of 86k opt-in subscribers. E-newsletters have a fixed publishing schedule (daily and weekly), while breaking news alerts are a high-frequency newsletter that can be sent several times a day based on industry developments.
Opportunities for Newsletters
Email Newsletters
Daily Briefing (M-F): Our largest opt-in audience. Delivered every weekday afternoon, this is a daily summary of the most important insurance news.
Global Focus (M-F): A daily summary of important news from around the globe, including translated summaries of foreign language news articles.
Employee Benefits (M-F): A daily newsletter that shares the latest developments surrounding employee benefits for risk and benefits managers, HR executives, benefits brokers and corporate decision makers.
Comings & Goings (Mon): A weekly update on personnel movements among the industry’s top talent and companies. It’s where the industry keeps track of the career moves of their leaders and up-and-coming leaders.
Risk Management (Tues): A weekly email aggregating the week’s top stories of interest to risk managers.
Workers Comp (Weds): Published weekly, delivering must know information in the field of workers compensation.
Market Pulse (Thurs): A snapshot of the trends and attitudes of the commercial insurance industry in the past week, with a finger on the pulse of industry movers and shakers.
Current Issue (1x/month): Highlights of each month’s issue of Business Insurance magazine including special reports, cover stories, features and insights.
AD SIZES
Desktop, Mobile & Tablet Size: 728 x 90
*Text ads only available on Daily Briefing and Risk Management newsletters.
PEAK TIMING
April, May, June, September, October and November
STANDARD TIMING
January, February, March, July, August and December
International Email Newsletters
Global Focus (M-F)
International – UK (T & Th)
PEAK TIMING
April, May, June, September, October and November
STANDARD TIMING
January, February, March, July, August and December
Breaking News Alerts
Breaking News Alerts are sent out to opt-in audiences comprised of those who have expressed interest in receiving up to the minute news about specific topics of interest including risk management, workers comp, agents/brokers, captives, cyber risks and international. Alerts are news-dependent, sent out whenever news breaks. There is no set publishing schedule for the alerts, and there may often be numerous alerts sent out in a given day, depending on the news.
Email List Rental
Tap Business Insurance’s extensive database of risk management, international, workers comp and other insurance industry professionals and executives to promote your product, event or message. Targeting can be based on any Business Insurance channel of interest (risk management, international and workers comp) in addition to job level, company size, geography and more.
EMAIL CAN BE USED TO:
• Drive traffic to a site
• Announce or launch a new product
• Educate readers
• Target a specific segment of buyers
• Draw attention to a time-sensitive offer
Video
Using a combination of visuals and narrative, videos allow you to increase brand awareness, engagement and recall by sharing compelling information in a short period of time. Send an mp4 video file or YouTube embed URL to host your video on BusinessInsurance.com, or run a programmatic pre-roll video advertisement that plays before a featured video on BI.com. You can also work with our editorial team to create a custom editorial video. Please contact your BI rep for detailed video specs.
Opportunities for video
Editorial Video Sponsorship
Advertisers can sponsor Business Insurance video reports with a 15 second un-skippable pre-roll advertisement that plays before the video. Video sponsorships run on the Risk Management channel section front, one of our most frequently visited page.
Sponsored Video Series
Business Insurance’s video reports offer compelling features, interviews and stories of interest to viewers. Special program; commitment required. 30-day lead time applies.
Major Program Solutions
Thought leaders use this program to create in-depth, robust, multi-platform custom campaigns. Business Insurance assigns a dedicated project manager to help your company with the content planning and creation, audience development, design and distribution. Campaigns can range from $75k – $150k.
BUSINESS INSURANCE CUSTOM MEDIA SOLUTIONS CAPABILITIES ARE CROSS-PLATFORM INCLUDING:
• Print, including publications and collateral
• Website
• E-newsletters
• Custom research
• Events
• Video
