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Online Specifications

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RATES

All online and digital rates and product offerings are subject to change. Peak timing includes April, May, June, September, October and November. Standard timing is January, February, March, July, August and December. Impression levels for share of voice channel sponsorships, first impression take-overs and email newsletters/breaking news alerts are not guaranteed. Any impressions listed on the Insertion Order for these tactics is an estimate.

MATERIAL DEADLINE

All material must be submitted to BI at least 5 business days for standard units/10 business days for rich media units prior to the campaign start date. Sponsor may change any of its ads and the URL they are linked to at any time, providing 5 business days are given as notice for the change.

CANCELLATION POLICY

Advertiser must provide 45-day notice to cancel campaign prematurely — prior to the end of a month. Online ads that are part of a sponsorship package such as an event, award program or special sponsorships are non-cancelable and must abide by scheduled dates.

REQUIRED ASSETS

Banner ads in the above sizes, click-through URL, third party tags if desired. Newsletter and Breaking News Alert ads must be static. BI reserves the right to reject any advertisement, tag or URL link for any reason. Ads with white backgrounds are required to have a dark 1px border around each frame.

RICH MEDIA

All expenses and fees related to serving rich media ads will be the responsibility of the advertiser (please inquire for more details)

THIRD PARTY TAGGING

HTML5 ads must be third party served. BI accepts third party ad serving for ROS and Channel Sponsorships only, and third party 1×1 tagging for all tactics. Some common tag vendors we work with include DCM, DoubleVerify, Moat and Flashtalking. Any costs incurred by the publisher for the use of third-party ad serving networks will be billed back to the client in full. It is the responsibility of the client to be aware of such costs, where applicable, before submission of the campaign creative to BI. No re-targeting or data collection cookies or pixels are to be used without BI’s explicit permission. Violation of this policy will result in a fine.

SEND ALL ONLINE MATERIALS WITH CLEAR INSTRUCTIONS TO YOUR BI AD REP.

For specific questions regarding online specs, please contact: Zeina Alwafai, Digital Ad Operations Manager

Print Advertising Specifications

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ADVERTISING SUBMISSION INSTRUCTIONS

All advertising should be provided in PDF format and accompanied by a contract proof SWOP certified for color matching.

Required format for advertisement material is Press Ready Adobe Acrobat PDF or PDFX/1a file format with all fonts and images embedded.

Embedded images must be a minimum of 300 dpi (dots per inch). Color images must be CMYK.

Files containing RGB or LAB images or Open Prepress Interface (OPI) comments will not be accepted.

Advertisements supplied to Business Insurance without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

COLOR INSTRUCTIONS

PMS Inks or Pre-Mixed Inks
PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Ask your rep for rates.

Reverse Ads
Reverse black and white advertisements are accepted at no additional charge.

PRINT INSERT SIZE

Minimum size: 5” x 3.5”

Maximum size: 9.5” x 12.5”

Download the Business Insurance Media Kit (PDF)

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